World Tourism Day at the Faculty of Tourism

On Friday, September 27th, we celebrate World Tourism Day, this year under the theme "Tourism and Peace." The World Tourism Organization (UNWTO) aims to emphasize the role of tourism in bridging divides and strengthening international understanding. Intercultural comprehension, connections, foreign language skills, and awareness of both the local environment and personal identity – values that we at the Faculty of Tourism continuously nurture and promote, also among our students – contribute to this mission.

At the Faculty of Tourism, University of Maribor, we will mark this day with a workshop titled "Digital Technologies, Artificial Intelligence, and Tourism" which will take place today, September 27, 2024, at 12:00 PM in the lobby of the Faculty of Tourism, University of Maribor (Cesta prvih borcev 36, Brežice). The workshop will provide insights into innovative approaches to the use of technology in the tourism industry. Participants will learn about the application of artificial intelligence in travel planning, the possibilities of using VR glasses for interactive presentations of tourist destinations, and the impact of technological changes on trends and the shaping of the future of tourism.

We also invite you to attend other events we are organizing in the Brežice destination.

The celebration of World Tourism Day will be extended at the Faculty. On Thursday, October 3, 2024, we will once again meet with our partners at the Strategic Council of the Faculty of Tourism, which will take place at Mokrice Castle. The key topics will include the significance of data in tourism, digital transformation, and technological advancements. The latter shows great potential for enhancing guest experiences, more efficient destination management, and contributing significantly to the digital development and progress of the tourism sector.