Prof. Dr. Jasna Potočnik Topler promoted to Full Professor

At the Faculty of Tourism, University of Maribor, we are proud to announce that our colleague Dr Jasna Potočnik Topler has been promoted to the title of Full Professor in Tourism. She is the first female Full Professor at our Faculty and the second in the field of tourism – after Dr. Mitja Gorenak. This marks an important milestone that confirms the excellent scientific, research, and pedagogical work at our young faculty. On 22 September 2025, with her inaugural lecture “Literary Tourism as a Tool for Sustainable Development”, she officially concluded the promotion process. We sincerely congratulate Prof. Dr. Jasna Potočnik Topler on this remarkable academic achievement.

About Prof. Dr. Jasna Potočnik Topler

Prof. Dr. Jasna Potočnik Topler received her doctorate at the University of Ljubljana and joined the Faculty of Tourism, University of Maribor, in 2014. She is among the most successful researchers in the field of interdisciplinary studies, the author of numerous scientific articles, monographs, and book chapters published by renowned international publishers. Her research focuses primarily on sustainable and responsible tourism, with a special emphasis on literary tourism, where she brings together stakeholders from Slovenia and abroad.

She is actively involved in international research projects and networks, and her dedicated teaching work has earned her several awards for teaching excellence. At the Faculty of Tourism UM, she serves as Chair of the Quality Commission and as Head of the university-level study programme. She is also strongly committed to collaboration with the local community and the development of tourism in the Posavje region.

With her promotion to Full Professor, the Faculty of Tourism has gained an even stronger scientific and professional voice in the field of tourism, which will significantly contribute to the further development of the discipline both in Slovenia and internationally.