5.06.03 Social sciences Political studies media and Communication studies
5.02.00 Social sciences Economics

Digitalisation, Psychology of communication, Climate change, Platform work, Algorithmic management, Emotional labour, Aquaponics market analysis

I graduated and received my doctorate degree in media and communication science, in the field of digital media. As Vice-Dean for Research and Chair of the Diploma Commission, I focus on building a stimulating research environment and ensuring the highest possible quality of research.

My research interests cover three areas.
My primary research focus includes the processes of digitalization in tourism: political economy of new media, platform work and algorithmic management, algorithmisation, big data, and implementation of metrics in sustainable tourism monitoring.
My second research focus covers psychology of communication in tourism: emotional work, communication techniques, psychology of persuasion, storytelling, humour and with the COVID-19 crisis also so called fear appeals.
Finally, my third research focus covers my interests in finding innovative answers to the global problem of climate change: climate change adaptation and mitigation, aquaponics, geothermal energy.

COST Action Manaement Committee member »Platform Work Inclusion Living Lab” (P-WILL) CA21118;
COST Action member “Research network for including geothermal technologies into decarbonized heating and cooling grids” (Geothermal-DHC) CA18219;
and COST Action member »Social Sciences and Humanities for Transformation and Climate Resilience” (SHiFT) CA21166.