Assoc. Prof. Ddr Tina Šegota
University teacher
Acting Vice-Dean for Science and Research
Acting Vice-Dean for Science and Research
Academic title: double PhD
Habilitation field: Associate Professor (Tourism)
tina.segota@um.si
Office hours: By prior arrangement
SCIENTIFIC FIELD
5.02. Economics
5.03. Sociology
5.03. Sociology
KEYWORDS
Quality of life, Sustainable development, Children, Advertising, Marketing, Experiments, Research methods
RESEARCH FIELD
Tina became recognized as a tourism researcher focused on the quality of life of residents and children in tourist destinations. At the same time, she also researches advertising and marketing communications in tourism. In addition, Tina leads several interdisciplinary projects with authors from the fields of economics, sports, marketing and sociology, who come from different countries, such as Croatia, Slovenia, Serbia, New Zealand, the United States, Spain, Austria and Turkey.
SUBJECTS/TEACHING ANNOUNCEMENT
VS-22 Marketing in raziskave turističnih trgov
VS-22 MARKETING AND TOURISM RESEARCH METHODS
UN-46 Turistična promocija
UN-30 Marketinške raziskave v turizmu
UN-46 Turistična promocija: AKTIVNO, ZELENO, ZDRAVO
MAG-13 Metode znanstveno-raziskovalnega dela
MAG-13 RESEARCH METHODS
UN-06 Osnove raziskovalnega razmišljanja in pisanja
VS-22 MARKETING AND TOURISM RESEARCH METHODS
UN-46 Turistična promocija
UN-30 Marketinške raziskave v turizmu
UN-46 Turistična promocija: AKTIVNO, ZELENO, ZDRAVO
MAG-13 Metode znanstveno-raziskovalnega dela
MAG-13 RESEARCH METHODS
UN-06 Osnove raziskovalnega razmišljanja in pisanja
TEACHING APPROACH
Tina's approach to teaching is 'learning by doing'. With this approach, students are encouraged to understand the need for theoretical starting points and their implementation and application in practice. Tina advocates the teacher's approach of always teaching through actions and example.
PERSONAL DESCRIPTION
Tina Šegota is an Associate Professor at the Faculty of Tourism of the University of Maribor. She has two doctorates, one in marketing communications, which she completed in 2017 at the Faculty of Social Sciences of the University of Ljubljana, and one in tourism, which she completed in 2023 at the Faculty of Economics of the University of Ljubljana. Tina joined our faculty in 2021, visiting as part of the Ad Futura scholarship. During this time and since 2017, she worked as a senior lecturer in advertising and marketing communications at the University of Greenwich in London.
Since 2016, she has published more than 20 research papers, which include scientific research articles, book chapters and editorials. Tina is an award-winning academic with research and teaching experience in marketing and tourism worldwide. She is the recipient of many international academic awards, including the Emerald Literati award and the Best Paper Award. She serves on the editorial board for the International Journal of Tourism Cities as a theme editor for the quality of life, which means that she has a significant influence on the creation of scientific literature that sheds light on the quality of life in tourist cities.
During her tenure at the University of Greenwich, Tina became Deputy Head of the BA Advertising and Digital Marketing Communications programme, the UK's largest advertising degree program and the 2nd best in London.
She was invited as a speaker at the doctoral workshop of the OECD Academy and the UNESCO UNITWIN conference, and at the international conference ToSEE in Opatija in May 2023, she gave a keynote speech on children as the driving force of sustainable tourism.
Tina is the principal investigator in the project of empowering children in tourism, which was selected for funding by the Agency for Research and Innovation of the Republic of Slovenia in the period 2023-2026. The project includes many excellent researchers from the Faculty of Tourism of the University of Maribor and the Faculty of Economics of the University of Ljubljana.
Since 2016, she has published more than 20 research papers, which include scientific research articles, book chapters and editorials. Tina is an award-winning academic with research and teaching experience in marketing and tourism worldwide. She is the recipient of many international academic awards, including the Emerald Literati award and the Best Paper Award. She serves on the editorial board for the International Journal of Tourism Cities as a theme editor for the quality of life, which means that she has a significant influence on the creation of scientific literature that sheds light on the quality of life in tourist cities.
During her tenure at the University of Greenwich, Tina became Deputy Head of the BA Advertising and Digital Marketing Communications programme, the UK's largest advertising degree program and the 2nd best in London.
She was invited as a speaker at the doctoral workshop of the OECD Academy and the UNESCO UNITWIN conference, and at the international conference ToSEE in Opatija in May 2023, she gave a keynote speech on children as the driving force of sustainable tourism.
Tina is the principal investigator in the project of empowering children in tourism, which was selected for funding by the Agency for Research and Innovation of the Republic of Slovenia in the period 2023-2026. The project includes many excellent researchers from the Faculty of Tourism of the University of Maribor and the Faculty of Economics of the University of Ljubljana.
recently published
Koščak, M., Knežević, M., O’Rourke, T, & Šegota, T. (2024). Children in Tourism Communities: Sustainability and Social Justice. Routledge, London.
Šegota, T. (2023) Exploring the role of advertising in the context of tourist-destination congruity. Journal of Travel Research. https://doi.org/10.1177/00472875231168621
Karagöz, D., Suess-Raeisinafchi, C., Işık, C., Dogru, T., Šegota, T., Youssef, O., Rehman, A., Ahmad, M., & Alvarado, R. (2023). Event motivation, subjective well-being, and revisit intentions during the second wave of the pandemic: moderating effect of affective risk about COVID-19 and perceived trust, Current Issues in Tourism, 26(24), 4069-4086. https://doi.org/10.1080/13683500.2022.2158787
Wright, D., Yoon, H., Morrison, M.A., & Šegota, T. (2023). Drinking in style? Literature review of luxury wine consumption. British Food Journal, 125(2), 679-695. https://doi.org/10.1108/BFJ-06-2021-0661
Koščak, M., Knežević, M., Binder, D., Pelaez-Verdet, A., Işik, C., Mićić, V., Borisavljević, K., & Šegota, T. (2023). Exploring the neglected voices of children in sustainable tourism development: A comparative study in six European tourist destinations, Journal of Sustainable Tourism, 31, 561-580. https://www.tandfonline.com/doi/abs/10.1080/09669582.2021.1898623
Šegota, T., Mihalič, T., & Perdue, R. (2022) Resident Perceptions and Responses to Tourism: Individual vs Community Level Impacts. Journal of Sustainable Tourism. https://doi.org/10.1080/09669582.2022.2149759
Šegota, T., Chen, N. C., & Golja, T. (2022). The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents. Journal of Travel Research, 61(4), 800-817. https://journals.sagepub.com/doi/full/10.1177/00472875211008237.
Šegota, T. (2023) Exploring the role of advertising in the context of tourist-destination congruity. Journal of Travel Research. https://doi.org/10.1177/00472875231168621
Karagöz, D., Suess-Raeisinafchi, C., Işık, C., Dogru, T., Šegota, T., Youssef, O., Rehman, A., Ahmad, M., & Alvarado, R. (2023). Event motivation, subjective well-being, and revisit intentions during the second wave of the pandemic: moderating effect of affective risk about COVID-19 and perceived trust, Current Issues in Tourism, 26(24), 4069-4086. https://doi.org/10.1080/13683500.2022.2158787
Wright, D., Yoon, H., Morrison, M.A., & Šegota, T. (2023). Drinking in style? Literature review of luxury wine consumption. British Food Journal, 125(2), 679-695. https://doi.org/10.1108/BFJ-06-2021-0661
Koščak, M., Knežević, M., Binder, D., Pelaez-Verdet, A., Işik, C., Mićić, V., Borisavljević, K., & Šegota, T. (2023). Exploring the neglected voices of children in sustainable tourism development: A comparative study in six European tourist destinations, Journal of Sustainable Tourism, 31, 561-580. https://www.tandfonline.com/doi/abs/10.1080/09669582.2021.1898623
Šegota, T., Mihalič, T., & Perdue, R. (2022) Resident Perceptions and Responses to Tourism: Individual vs Community Level Impacts. Journal of Sustainable Tourism. https://doi.org/10.1080/09669582.2022.2149759
Šegota, T., Chen, N. C., & Golja, T. (2022). The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents. Journal of Travel Research, 61(4), 800-817. https://journals.sagepub.com/doi/full/10.1177/00472875211008237.