Ákos András Nagy is currently working as an Assistant Professor at the Faculty of Business and Economics, University of Pécs, Hungary and is a guest teacher at University of Maribor. He earned his MSc in Marketing in 2008 and a “Diplom Volkswirt” degree from FernUniversität in Hagen in 2009. He completed his PhD at the University of Pécs, defending his dissertation entitled “Customer Evaluation Based on Opinion Leadership Behaviour of Online Shoppers” in 2016. In 2023, he completed an Executive Certificate in Strategy and Innovation at the MIT Sloan School of Management. His teaching activities primarily focus on marketing communication and digital marketing at both undergraduate and postgraduate levels, in Hungarian and English.
Ákos is the author or co-author of nearly 100 scientific publications indexed in the Hungarian Scientific Bibliography (MTMT), including 25 journal articles and two academic textbooks. Ákos is actively involved in academic community service. He is currently an Executive Board member of EMOK – the Hungarian Association for Marketing Education and Research – and serves as Marketing Editor of the Marketing & Management journal. He has supervised several PhD students as co-supervisor, with one doctoral candidate already graduated under his joint supervision. At the student level, his mentorship has led two of his students to win national competitions at the Scientific Students’ Associations (OTDK).
Beyond teaching and research, he plays an active role in institutional management, leading the marketing office of his Faculty as its Marketing Director.