Assoc. Prof. Dr Gregor Jagodič
Associate lecturer
Academic title: PhD
Habilitation field: Associate Professor (Business sciences)
Additional/part-time employment outside FT UM: DOBA, MFDPŠ
gregor.jagodic1@guest.um.si
Office hours: By prior arrangement via e-mail or MS Teams.
SCIENTIFIC FIELD
5.02.02 Business sciences
5.04.03 Management
5.04.03 Management
KEYWORDS
entrepreneurship, business planning, marketing, marketing planning, internationalization, management
RESEARCH FIELD
He is the owner of a consulting company that provides consulting, training and coaching in all countries of the former Yugoslavia in the field of human research, sales, management, communication and marketing for international companies, as well as activities in the field of business consulting, start-up assistance and development of entrepreneurial skills. He is engaged in education for new entrepreneurs at the Chamber of Crafts of Slovenia and is involved in various international projects (TeeN, EYE, Interreg SI-AT Passport to Export, EDU4future). His research areas are entrepreneurship, marketing, management, governance and organization theory and he publishes his research in various international scientific journals and conferences. He is a member of the editorial board of the scientific journal Jomat.
SUBJECTS/TEACHING ANNOUNCEMENT
VS-03 ENTREPRENEURSHIP IN TOURISM
UN-02 Razvoj podjetniške ideje
UN-02 Razvoj podjetniške ideje
VS-03 Podjetništvo v turizmu
UN-03 Management in teorija organizacij
MAG-14 Poslovno načrtovanje v turizmu
MAG-14 BUSINESS PLANNING IN TOURISM
MAG-15 ORGANIZATIONAL BEHAVIOUR
UN-02 Razvoj podjetniške ideje
UN-02 Razvoj podjetniške ideje
VS-03 Podjetništvo v turizmu
UN-03 Management in teorija organizacij
MAG-14 Poslovno načrtovanje v turizmu
MAG-14 BUSINESS PLANNING IN TOURISM
MAG-15 ORGANIZATIONAL BEHAVIOUR
TEACHING APPROACH
Because he has many years of practical experience in the field of business sciences (entrepreneurship, business, marketing, management, organization), he teaches the material in different ways, and interweaves theory with practical examples from various activities, and makes many different materials available to students in the e-classroom. . Lectures and exercises are interactive and based on practical examples (students give project solutions for problem situations for individual companies), and also uses various options offered by the e-classroom Moodle (real-time checking and understanding of study content). With his approach, he wants to explain in a simple way to students the use of theoretical models in practice and influence the acquisition of entrepreneurial, business, organizational and marketing skills.
recently published
1. JAGODIČ, Gregor, MILFELNER, Borut. Impact of marketing resource on company performance on B2B markets. International journal of innovation and learning. 2020, vol. 28, no. 2, str. 180-205, ilustr. ISSN 1471-8197. DOI: 10.1504/IJIL.2020.108969. [COBISS.SI-ID 26927619], [SNIP, WoS, Scopus]
2. JAGODIČ, Gregor, VUKASOVIČ, Tina. Uticaj medija na ponašanje kupaca = Media influence on consumer buying behaviour. Serbian Journal of Engineering Management. 2019, vol. 4, no. 2, str. 39-48, ilustr. ISSN 2466-4693. DOI: 10.5937/SJEM1902039J. [COBISS.SI-ID 40240645]
32. VUKASOVIČ, Tina, JAGODIČ, Gregor. Analysis of consumer buying behaviour when buying sports and leisure products during the COVID-19 pandemic. V: FAGANEL, Armand (ur.), RIŽNAR, Igor (ur.), BARUCA, Arne (ur.). Impacts and implications for the sports industry in the POST-COVID-19 era. [S.l.]: IGI Global Publisher of Timely Knowledge, 2021. Str. 73-90. ISBN 978-1-7998-6780-7. https://www.igi-global.com/chapter/analysis-of-consumer-buying-behaviour-when-buying-sports-and-leisure-products-during-the-covid-19-pandemic/278859. [COBISS.SI-ID 63595523]
2. JAGODIČ, Gregor, VUKASOVIČ, Tina. Uticaj medija na ponašanje kupaca = Media influence on consumer buying behaviour. Serbian Journal of Engineering Management. 2019, vol. 4, no. 2, str. 39-48, ilustr. ISSN 2466-4693. DOI: 10.5937/SJEM1902039J. [COBISS.SI-ID 40240645]
32. VUKASOVIČ, Tina, JAGODIČ, Gregor. Analysis of consumer buying behaviour when buying sports and leisure products during the COVID-19 pandemic. V: FAGANEL, Armand (ur.), RIŽNAR, Igor (ur.), BARUCA, Arne (ur.). Impacts and implications for the sports industry in the POST-COVID-19 era. [S.l.]: IGI Global Publisher of Timely Knowledge, 2021. Str. 73-90. ISBN 978-1-7998-6780-7. https://www.igi-global.com/chapter/analysis-of-consumer-buying-behaviour-when-buying-sports-and-leisure-products-during-the-covid-19-pandemic/278859. [COBISS.SI-ID 63595523]