Educational and promoctional project of FT students
Our Faculty of Tourism participates in many scientific and applied international and also Slovene projects. The cooperation of the faculty with stakeholders in the local environment is crucial, as this creates many opportunities for students and employees to co-create the local environment.
The UM Faculty of Tourism has a sustainable approach, and in the efforts for a healthy living environment, movement and a healthy lifestyle, they connected with the successful company AFP d. o. o. from Dobova, the owner of sports shops Prva liga.
In 2022, the UM Faculty of Tourism, with a team led by Assoc. Prof. Dr Jasna Potočnik Topler and the Prva liga, led by Mrs Darja Šerbec started a joint educational and promotional project and are writing new stories that want to educate, raise awareness and connect. Students and employees of the UM Faculty of Tourism, international students on an Erasmus exchange at the Faculty of Tourism, and employees of Prvi Liga are also involved in the project. Prva Liga believes this cooperation is valuable because the exchange of knowledge and experience is invaluable. Because new, fresh, young ideas are welcome, they can add "new freshness" to their work. The ideas gained are beneficial and suitable for immediate use. Students look at the situation from a different angle, have an unencumbered view and can delve into the challenge in a completely different way than company employees.
The project grew out of planning the practical part of the course Rhetoric and public relations in the digital world, within which Assoc. Prof. Dr Jasna Potočnik Topler offered the students an insight into the prepration and execution of promotional stories and invited the Prva liga to participate, which responded gladly. In addition to exchanging experience and knowledge, they jointly prepared a promotional and educational campaign in which the students were a part. Dressed in the latest sustainable styles, which were carefully chosen and combined at the Prva liga, with a walk through the old town centre of Brežice, they drew attention to the importance of a healthy lifestyle and movement, as well as to the extraordinary heritage that is given to us and for which we have responsibility. By showing the study process during the campaign, they drew attention to the importance of quality education and the fact that we live in a time when lifelong learning is a constant. Assoc. Prof. Dr Jasna Potočnik Topler points out that it is precious that students have the opportunity to cooperate in nearby companies, with the local economic and non-economic sector, to do internships there, to learn from the best and local companies. On the other hand, have the opportunity to cooperate with the university environment, which undoubtedly brings positive effects for everyone.
Through the project, students gain practical experience, cooperate with each other and with a local company, gain new knowledge, acquaintances and experiences, and at the same time make their peers and the public aware of a healthy lifestyle, the importance of heritage, education and lifelong learning. "Think globally, act locally!" say the Faculty of Tourism University of Maribor and the Prva liga.
foto: Simon Srečković - Lucky Shots